![]() This is a famous study by Tim Wilson, who's one of my favorite psychologists at UVA and a guy named John Schooler who's absolutely brilliant. It involves hanging cats versus impressionists. We began the discussion by talking about a dangerous element in decision-making, which he calls- You call this the perils of introspection, and you tell the story of a poster contest. ![]() We were at the 92nd Street Y in New York. Robert: In talking with Malcolm Gladwell, the writer of The Tipping Point and he, at the time, he had just written the book Blink. Would you please welcome the studly Malcolm Gladwell. Robert: It's going to be a trick question. If someone said, "Hey, who chose?" You'd say? Robert: I'm assuming that you feel very much in charge of that choice. Now so when you, Jad Abumrad, when you decide to choose a pen, black over blue, if you decide to choose a cereal, Cheerios over Special K. ![]() Robert: I want to just stop you on that pronoun you just happened to use. Jad: Today we are talking about decision-making.
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